Have you ever read the acronym JPEG or PNG? Perhaps even SVG or PDF? If you’re wondering what in the world these strange combinations of letters mean, you’re not alone. These are file types and they are used to distinguish the different types of image file formats.
If you purchase a logo from Logo Forge you will be supplied with four different versions of your logo. They are:
Let’s run through each of the above image formats and get a better understanding.
JPEG stands for Joint Photographic Experts Group. It is also commonly referred to as JPG and the two are interchangeable.
This version of your logo will contain a white background. It will be the smallest in file size when compared to the others making it a great choice for your website. Great right? Yes, but keep in mind that with compression comes a varying drop in image quality.
The JPEG version of your logo is a perfect choice for your website, social media, email and online advertising.
PNG stands for Portable Network Graphics.
The main difference between your PNG and JPEG is transparency. This version of your Logo will contain a transparent background. You will be able to use it seamlessly on anything across the web, regardless of the background color of the area it’s applied to.
Apart from transparency your PNG is also uncompressed. This directly results in a higher quality image at the cost of an increase in file size.
The PNG version of your logo is a perfect choice for your website, social media, email, online advertising and anywhere a transparent background is needed.
PDF stands for Portable Document Format.
Your PDF Logo is an editable vector meaning it is infinitely re-sizeable! No matter how big or small you need your logo, the PDF version can do it. This version of your logo has to first be used in vector editing software such as illustrator and CorelDRAW.
It is not display ready and can’t be applied directly to your website without first being converted into either PNG and JPEG for example.
We recommend sharing this version of your logo with a graphic/web designer should they be doing work for you.
The PDF version of your logo is a perfect choice for when you require your logo to be resized or exported to a specific image file type, as well as printing.
SVG stands for Scalable Vector Graphics.
Just like PDF above, this version of your logo can scale to any size imaginable. It can be used across your website to display a responsive and pixel perfect version of your logo.
SVG tends to have a small file size depending on the level of detail in the logo.
If you are in the process of designing your website, give this file to your web designer- they’ll thank you for it.
The SVG version of your logo is a perfect choice for your website.
We supply our customers with all four logo file types above when you purchase one of our logos. Get the advantage over your competitors and display your logo across the world with confidence.